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person:"Homburg, Christian"
~language:"eng"
~subject:"Deutschland"
~subject:"Konsumentenverhalten"
~subject:"Kulturelle Identität"
~type:"article"
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Search: subject_exact:"Supplier relationship management"
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Deutschland
Konsumentenverhalten
Kulturelle Identität
Lieferantenmanagement
9
Supplier relationship management
9
Business-to-business marketing
4
Marketing management
4
Marketingmanagement
4
B-to-B-Marketing
3
Beziehungsmarketing
3
Consumer behaviour
3
Customer satisfaction
3
Kundenzufriedenheit
3
Relationship marketing
3
Business-to-business
2
Germany
2
Product management
2
Produktmanagement
2
business-to-business marketing
2
Bright side
1
Business ethics
1
Buyer-seller-relationships
1
Confidence
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Customer commitment
1
Customer journey management
1
Dark side
1
Dynamic capabilities
1
Dynamische Kompetenzen
1
Employee retention
1
Firm performance
1
Governance approach
1
Governance-Ansatz
1
International marketing
1
Internationales Marketing
1
Mitarbeiterbindung
1
Perception
1
Perceptual accuracy
1
Personal selling
1
Physical distribution
1
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5
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5
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English
German
4
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Homburg, Christian
Casidy, Riza
5
Mohan, Mayoor
5
Grahl, Alexander de
4
Johanson, Jan
4
Mostert, Pierre
4
Nyadzayo, Munyaradzi W.
4
Alpert, Frank
3
Aspara, Jaakko
3
Balaji, M. S.
3
Blankenburg Holm, Desirée
3
Brown, Brian P.
3
Cahill, David L.
3
Eriksson, Kent
3
Fritz, Melanie
3
Fynes, Brian
3
Goldsby, Thomas J.
3
Hartmann, Evi
3
Henseler, Jörg
3
Humphreys, Paul
3
Keränen, Joona
3
Knemeyer, A. Michael
3
Lane, Christel
3
Lemon, Katherine N.
3
Mattila, Anna S.
3
McKittrick, Alan
3
Paesbrugghe, Bert
3
Rangarajan, Deva
3
Spiller, Achim
3
Wagner, Stephan M.
3
Wallenburg, Carl Marcus
3
Wiengarten, Frank
3
Aarikka-Stenroos, Leena
2
Aggarwal, Himanshu
2
Ahmad, Bilal
2
Anaza, Nwamaka A.
2
Aßländer, Michael Stefan
2
Babakus, Emin
2
Bachmann, Reinhard
2
Barnes, Bradley R.
2
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Published in...
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Journal of the Academy of Marketing Science
2
Journal of business research : JBR
1
Journal of international marketing
1
Journal of marketing
1
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ECONIS (ZBW)
5
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1
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
2
Delusive perception : antecedents and consequences of salespeople's misperception of customer commitment
Homburg, Christian
;
Bornemann, Torsten
;
Kretzer, Max
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 137-153
Persistent link: https://www.econbiz.de/10010345196
Saved in:
3
Internal and external price search in industrial buying : the moderating role of customer satisfaction
Homburg, Christian
;
Allmann, Jan
;
Klarmann, Martin
- In:
Journal of business research : JBR
67
(
2014
)
8
,
pp. 1581-1588
Persistent link: https://www.econbiz.de/10010379260
Saved in:
4
A customer perspective on product eliminations : how the removal of products affects customers and business relationships
Homburg, Christian
;
Fürst, Andreas
;
Prigge, Jana-Kristin
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
5
,
pp. 531-549
Persistent link: https://www.econbiz.de/10008746859
Saved in:
5
Governance of international business relationships : a cross-cultural study on alternative governance modes
Homburg, Christian
;
Cannon, Joseph P.
;
Krohmer, Harley
; …
- In:
Journal of international marketing
17
(
2009
)
3
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003889839
Saved in:
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