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person:"Homburg, Christian"
~person:"Menon, Ajay"
~person:"Tecklenburg, Tim"
~person:"Villalonga, Belén"
~subject:"Customer value"
~subject:"Key account management"
~subject:"Kundenwert"
~subject:"Product management"
~type:"book"
~type_genre:"Working Paper"
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Search: subject_exact:"Supplier relationship management"
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Customer value
Key account management
Kundenwert
Product management
Lieferantenmanagement
10
Supplier relationship management
10
Deutschland
5
Germany
5
Beziehungsmarketing
3
Customer satisfaction
3
Estimation
3
Kundenzufriedenheit
3
Relationship marketing
3
Schätzung
3
Key-Account-Management
2
Multinationales Unternehmen
2
Transnational corporation
2
Welt
2
World
2
Arbeitszufriedenheit
1
B-to-B-Marketing
1
Befragung
1
Bundling strategy
1
Business-to-Business-Marketing
1
Business-to-business marketing
1
Causality analysis
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Comparison
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Cultural identity
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Distribution channel
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Erfolgsfaktor
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Industrial goods
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Industriegüter
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Industrieprodukt
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International marketing
1
Internationales Marketing
1
Interview
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Job satisfaction
1
Kausalanalyse
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Kulturelle Identität
1
Kundenbindung
1
Leistungsbündel
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Arbeitspapier
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German
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Homburg, Christian
Menon, Ajay
Tecklenburg, Tim
Villalonga, Belén
Ojasalo, Jukka
2
Beutin, Nikolaus
1
El Ouardighi, Fouad
1
Fürst, Andreas
1
Gosman, Martin L.
1
Hoetker, Glenn
1
Jensen, Ove
1
Kelly, Trish
1
Kim, Bowon
1
Kuester, Sabine
1
Liu, Mengxiao
1
Montgomery, David B.
1
Prigge, Jana-Kristin
1
Roemer, Ellen
1
Schnurr, Phoebe
1
Trefler, Daniel
1
Workman, John P.
1
Yip, George S.
1
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
3
Reihe: Management-Know-how / M : praxisnah und aktuell
1
Research paper series / Stanford Graduate School of Business
1
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ECONIS (ZBW)
5
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1
A customer perspective on product eliminations : how the removal of products affects customers and business relationships
Homburg, Christian
;
Fürst, Andreas
;
Prigge, Jana-Kristin
-
2009
Persistent link: https://www.econbiz.de/10013430760
Saved in:
2
Determinants of customer benefits in business to business markets : a cross-cultural comparison
Homburg, Christian
;
Kuester, Sabine
;
Beutin, Nikolaus
; …
-
2005
Persistent link: https://www.econbiz.de/10013430661
Saved in:
3
A configurational perspective on key account management
Homburg, Christian
;
Workman, John P.
;
Jensen, Ove
-
2002
Persistent link: https://www.econbiz.de/10001762969
Saved in:
4
Explaining supplier behavior on global account management
Montgomery, David B.
(
contributor
); …
-
2002
Persistent link: https://www.econbiz.de/10001737644
Saved in:
5
Was ist Kundenwert?
Homburg, Christian
;
Schnurr, Phoebe
-
1999
Persistent link: https://www.econbiz.de/10013430867
Saved in:
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