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person:"Homburg, Christian"
~person:"Menon, Ajay"
~person:"Tecklenburg, Tim"
~subject:"Business-to-business marketing"
~subject:"Customer value"
~subject:"Key account management"
~subject:"Kundenwert"
~subject:"Product management"
~type:"book"
~type_genre:"Working Paper"
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Search: subject_exact:"Supplier relationship management"
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Business-to-business marketing
Customer value
Key account management
Kundenwert
Product management
Lieferantenmanagement
8
Supplier relationship management
8
Deutschland
5
Germany
5
Beziehungsmarketing
3
Customer satisfaction
3
Estimation
3
Kundenzufriedenheit
3
Relationship marketing
3
Schätzung
3
Arbeitszufriedenheit
1
B-to-B-Marketing
1
Befragung
1
Bundling strategy
1
Business-to-Business-Marketing
1
Causality analysis
1
Comparison
1
Cultural identity
1
Distribution channel
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Erfolgsfaktor
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Industrial goods
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Industriegüter
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Industrieprodukt
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Interview
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Job satisfaction
1
Kausalanalyse
1
Key-Account-Management
1
Kulturelle Identität
1
Kundenbindung
1
Leistungsbündel
1
Machinery industry
1
Maschinenbau
1
Measurement
1
Messung
1
Organisation
1
Organisationsstruktur
1
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Arbeitspapier
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Graue Literatur
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German
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Homburg, Christian
Menon, Ajay
Tecklenburg, Tim
Echtelt, Ferrie E. A. van
2
Ojasalo, Jukka
2
Weele, Arjan J. van
2
Wynstra, Finn
2
Anderson, Stephen J.
1
Beckert, Walter
1
Beutin, Nikolaus
1
Bharadwaj, Sundar S.
1
Bruggen, Gerrit H. van
1
Charue-Duboc, Florence
1
Duysters, Geert
1
El Ouardighi, Fouad
1
Fürst, Andreas
1
Gosman, Martin L.
1
Grimm, Ulrich J.
1
Hoetker, Glenn
1
Iacovone, Leonardo
1
Ivens, Björn Sven
1
Jensen, Ove
1
Jullien, Bruno
1
Kacker, Manish
1
Kankanhalli, Shreya
1
Kelly, Trish
1
Kim, Bowon
1
Kuester, Sabine
1
Kühlborn, Sven
1
Liu, Mengxiao
1
Mahmoud-Jouini, Sihem Ben
1
Mojir, Navid
1
Montgomery, David B.
1
Murtha, Brian R.
1
Narayanan, Sridhar
1
Ng, Irene
1
Nieuwlaat, Chantal
1
Nudurupati, Sai S.
1
Prigge, Jana-Kristin
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Roemer, Ellen
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Roulin, Nicolas
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
4
Reihe: Management-Know-how / M : praxisnah und aktuell
1
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ECONIS (ZBW)
5
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A customer perspective on product eliminations : how the removal of products affects customers and business relationships
Homburg, Christian
;
Fürst, Andreas
;
Prigge, Jana-Kristin
-
2009
Persistent link: https://www.econbiz.de/10013430760
Saved in:
2
Determinants of customer benefits in business to business markets : a cross-cultural comparison
Homburg, Christian
;
Kuester, Sabine
;
Beutin, Nikolaus
; …
-
2005
Persistent link: https://www.econbiz.de/10013430661
Saved in:
3
Die Vermarktung von Systemen im Industriegütermarketing
Homburg, Christian
-
2005
Persistent link: https://www.econbiz.de/10013430687
Saved in:
4
A configurational perspective on key account management
Homburg, Christian
;
Workman, John P.
;
Jensen, Ove
-
2002
Persistent link: https://www.econbiz.de/10001762969
Saved in:
5
Was ist Kundenwert?
Homburg, Christian
;
Schnurr, Phoebe
-
1999
Persistent link: https://www.econbiz.de/10013430867
Saved in:
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