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person:"Homburg, Christian"
~person:"Menon, Ajay"
~person:"Tecklenburg, Tim"
~subject:"Business-to-business marketing"
~subject:"Customer value"
~subject:"Kundenwert"
~subject:"Product management"
~type_genre:"Hochschulschrift"
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Homburg, Christian
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Churn-Management im B2B-Kontext : eine empirische Analyse unter Berücksichtung von hierarchischen Kundenstrukturen und heterogenem Kundenverhalten
Tecklenburg, Tim
-
2008
-
1. Auflage
Persistent link: https://www.econbiz.de/10003608344
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