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person:"Homburg, Christian"
~person:"Menon, Ajay"
~person:"Tecklenburg, Tim"
~subject:"Customer value"
~subject:"Kundenwert"
~subject:"Product management"
~type_genre:"Thesis"
~type_genre:"Working Paper"
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Customer value
Kundenwert
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Lieferantenmanagement
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Supplier relationship management
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Germany
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Beziehungsmarketing
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Customer satisfaction
3
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Homburg, Christian
Menon, Ajay
Tecklenburg, Tim
Beutin, Nikolas
1
Beutin, Nikolaus
1
El Ouardighi, Fouad
1
Fürst, Andreas
1
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Kim, Bowon
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Kuester, Sabine
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Liu, Mengxiao
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Prigge, Jana-Kristin
1
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1
Saab, Samy
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Schmidt, Robert C.
1
Schmidt, Robert Christian
1
Schmidt-Gallas, Dirk
1
Schnurr, Phoebe
1
Steiner, Viviana
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Stelzer, Daniel
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Trefler, Daniel
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Wangenheim, Florian von
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Gabler Edition Wissenschaft / Kundenmanagement & Electronic Commerce
1
Reihe: Management-Know-how / M : praxisnah und aktuell
1
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ECONIS (ZBW)
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A customer perspective on product eliminations : how the removal of products affects customers and business relationships
Homburg, Christian
;
Fürst, Andreas
;
Prigge, Jana-Kristin
-
2009
Persistent link: https://www.econbiz.de/10013430760
Saved in:
2
Churn-Management im B2B-Kontext : eine empirische Analyse unter Berücksichtung von hierarchischen Kundenstrukturen und heterogenem Kundenverhalten
Tecklenburg, Tim
-
2008
-
1. Auflage
Persistent link: https://www.econbiz.de/10003608344
Saved in:
3
Determinants of customer benefits in business to business markets : a cross-cultural comparison
Homburg, Christian
;
Kuester, Sabine
;
Beutin, Nikolaus
; …
-
2005
Persistent link: https://www.econbiz.de/10013430661
Saved in:
4
Was ist Kundenwert?
Homburg, Christian
;
Schnurr, Phoebe
-
1999
Persistent link: https://www.econbiz.de/10013430867
Saved in:
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