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person:"Homburg, Christian"
~person:"Menon, Ajay"
~subject:"Customer value"
~subject:"Kundenwert"
~subject:"Management"
~subject:"Product management"
~type_genre:"Case study"
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Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
Bruhn, Manfred
(
ed.
);
Homburg, Christian
(
contributor
)
-
2005
-
5., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10002536820
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