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person:"Homburg, Christian"
~person:"Tecklenburg, Tim"
~subject:"Customer value"
~type_genre:"Hochschulschrift"
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Churn-Management im B2B-Kontext : eine empirische Analyse unter Berücksichtung von hierarchischen Kundenstrukturen und heterogenem Kundenverhalten
Tecklenburg, Tim
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2008
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1. Auflage
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