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person:"Homburg, Christian"
~subject:"Beziehungsmarketing"
~subject:"Konsumentenverhalten"
~type_genre:"Non-commercial literature"
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Beziehungsmarketing
Konsumentenverhalten
Lieferantenmanagement
11
Supplier relationship management
11
Deutschland
8
Germany
8
Customer satisfaction
4
Estimation
4
Kundenzufriedenheit
4
Relationship marketing
4
Schätzung
4
Arbeitszufriedenheit
2
Customer value
2
Erfolgsfaktor
2
Job satisfaction
2
Kundenwert
2
Salespeople
2
Success factor
2
Theorie
2
Theory
2
Verkaufspersonal
2
B-to-B-Marketing
1
Befragung
1
Bundling strategy
1
Business-to-Business-Marketing
1
Business-to-business marketing
1
Causality analysis
1
Comparison
1
Cultural identity
1
Distribution channel
1
Food market
1
Handelsmarketing
1
Industrial goods
1
Industriegüter
1
Industrieprodukt
1
Interview
1
Kausalanalyse
1
Key account management
1
Key-Account-Management
1
Kulturelle Identität
1
Kundenbindung
1
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Book / Working Paper
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Non-commercial literature
Article in journal
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Collection of articles of several authors
6
Handbook
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Handbuch
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Homburg, Christian
Murphy, Brian B.
4
Paulssen, Marcel
4
Ahlert, Dieter
3
Bandulet, Martin
3
Morasch, Karl
3
Piller, Frank T.
3
Reinartz, Werner J.
3
Caprice, Stéphane
2
Chambolle, Claire
2
Flórez A., Jorge Hernán
2
Helm, Roland
2
Herrera-Araujo, Daniel
2
Ivens, Björn Sven
2
Kumar, V.
2
Maguiness, Paul
2
Pescott, Chris
2
Schulze, Birgit
2
Spiller, Achim
2
Stock-Homburg, Ruth
2
Wocken, Christian
2
Ahrer, Werner
1
Ailawadi, Kusum L.
1
Akgün, Ugur
1
Alcácer, Juan
1
Allain, Marie-Laure
1
Amorim, C. M. D.
1
Anderson, Stephen J.
1
Aschmoneit, Peter
1
Avignon, Rémi
1
Baesens, Bart
1
Bajdak, Andrzej
1
Baker, Thomas L.
1
Baran, Radosław
1
Bartikowski, Boris
1
Bauer, Hans H.
1
Bayón, Tomás
1
Beckenkamp, Martin
1
Berkmann, Manuel
1
Bernau, Antje
1
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
3
Kompetenz in Wissenschaft & Management
1
Source
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ECONIS (ZBW)
4
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1
Determinants of customer benefits in business to business markets : a cross-cultural comparison
Homburg, Christian
;
Kuester, Sabine
;
Beutin, Nikolaus
; …
-
2005
Persistent link: https://www.econbiz.de/10013430661
Saved in:
2
Kundenbindung im Industriegütergeschäft
Homburg, Christian
;
Jensen, Ove
-
2004
Persistent link: https://www.econbiz.de/10002645206
Saved in:
3
The link between salespeople's job satisfaction and customer satisfaction in a business-to-business context : a dyadic analysis
Homburg, Christian
;
Stock-Homburg, Ruth
-
2003
Persistent link: https://www.econbiz.de/10001866778
Saved in:
4
The link between salespeople's job satisfaction and customer satisfaction in a business-to-business context : a dyadic analysis
Homburg, Christian
;
Stock-Homburg, Ruth
-
2003
Persistent link: https://www.econbiz.de/10002512381
Saved in:
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