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person:"Huber, Frank"
~accessRights:"free"
~person:"Bauer, Hans H."
~person:"Berger, Jonah"
~person:"Borkovsky, Ron N."
~person:"Exler, Stefanie"
~type_genre:"Non-commercial literature"
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Huber, Frank
Bauer, Hans H.
Berger, Jonah
Borkovsky, Ron N.
Exler, Stefanie
Burmann, Christoph
31
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Haviv, Avery M.
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Simon Business School working paper
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ECONIS (ZBW)
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Brand building to deter entry and its impact on brand value
Borkovsky, Ron N.
;
Haviv, Avery M.
-
2017
Persistent link: https://www.econbiz.de/10011721634
Saved in:
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Brand building to deter entry and its impact on brand value
Borkovsky, Ron N.
;
Haviv, Avery M.
-
2017
Persistent link: https://www.econbiz.de/10011800540
Saved in:
3
Measuring and understanding brand value in a dynamic model of brand management
Borkovsky, Ron N.
;
Goldfarb, Avi
;
Haviv, Avery M.
; …
-
2016
Persistent link: https://www.econbiz.de/10011807951
Saved in:
4
How the quantity and timing of social influence impact product adoption
Iyengar, Radha
;
Berger, Jonah
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2011
Persistent link: https://www.econbiz.de/10009376749
Saved in:
5
How attribute quantity influences option choice
Sela, Aner
;
Berger, Jonah
-
2011
Persistent link: https://www.econbiz.de/10009376777
Saved in:
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