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person:"Huber, Frank"
~isPartOf:"[Rotman School of Management working paper"
~person:"Borkovsky, Ron N."
~person:"Exler, Stefanie"
~type_genre:"Non-commercial literature"
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Brand
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Brand Value
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Brand image
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Brand management
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Branding
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Dynamic Oligopoly
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Entry Deterrence
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Markenartikel
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Markenführung
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Huber, Frank
Borkovsky, Ron N.
Exler, Stefanie
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[Rotman School of Management working paper
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Simon Business School working paper
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Rotman School of Management working paper / University of Toronto Rotman School of Management
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Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
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Brand building to deter entry and its impact on brand value
Borkovsky, Ron N.
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Haviv, Avery M.
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2017
Persistent link: https://www.econbiz.de/10011800540
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