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person:"Huber, Frank"
~person:"Bauer, Hans H."
~person:"Borkovsky, Ron N."
~subject:"Markenartikel"
~subject:"Moral Hazard"
~type_genre:"Non-commercial literature"
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Markenartikel
Moral Hazard
Brand image
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Huber, Frank
Bauer, Hans H.
Borkovsky, Ron N.
Hakenes, Hendrik
4
Peitz, Martin
4
Czellar, Sandor
3
Haviv, Avery M.
3
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Rotman School of Management working paper / University of Toronto Rotman School of Management
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Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
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ECONIS (ZBW)
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Brand building to deter entry and its impact on brand value
Borkovsky, Ron N.
;
Haviv, Avery M.
-
2017
Persistent link: https://www.econbiz.de/10011800540
Saved in:
2
Brand building to deter entry and its impact on brand value
Borkovsky, Ron N.
;
Haviv, Avery M.
-
2017
Persistent link: https://www.econbiz.de/10011721634
Saved in:
3
Measuring and understanding brand value in a dynamic model of brand management
Borkovsky, Ron N.
;
Goldfarb, Avi
;
Haviv, Avery M.
; …
-
2016
Persistent link: https://www.econbiz.de/10011807951
Saved in:
4
Auswirkungen eines Markenfehlverhaltens auf Konsumenten-Marken-Beziehungen : eine empirische Studie unter Berücksichtigung der Dauer und Stärke der Markenbeziehung
Huber, Frank
;
Vollhardt, Kai
;
Kopplin, Jana
-
2005
Persistent link: https://www.econbiz.de/10003290586
Saved in:
5
Auswirkungen des Markennamenwechsels auf den Markenwert
Bauer, Hans H.
;
Mäder, Ralf
;
Valtin, Alexandra
-
2003
Persistent link: https://www.econbiz.de/10001875487
Saved in:
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