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person:"Huber, Frank"
~person:"Borkovsky, Ron N."
~person:"Exler, Stefanie"
~subject:"Brand"
~subject:"Dynamic Oligopoly"
~type_genre:"Non-commercial literature"
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Huber, Frank
Borkovsky, Ron N.
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Brand building to deter entry and its impact on brand value
Borkovsky, Ron N.
;
Haviv, Avery M.
-
2017
Persistent link: https://www.econbiz.de/10011721634
Saved in:
2
Brand building to deter entry and its impact on brand value
Borkovsky, Ron N.
;
Haviv, Avery M.
-
2017
Persistent link: https://www.econbiz.de/10011800540
Saved in:
3
Measuring and understanding brand value in a dynamic model of brand management
Borkovsky, Ron N.
;
Goldfarb, Avi
;
Haviv, Avery M.
; …
-
2016
Persistent link: https://www.econbiz.de/10011807951
Saved in:
4
Auswirkungen eines Markenfehlverhaltens auf Konsumenten-Marken-Beziehungen : eine empirische Studie unter Berücksichtigung der Dauer und Stärke der Markenbeziehung
Huber, Frank
;
Vollhardt, Kai
;
Kopplin, Jana
-
2005
Persistent link: https://www.econbiz.de/10003290586
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