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person:"Huber, Frank"
~person:"Borkovsky, Ron N."
~person:"Peitz, Martin"
~subject:"Brand Value"
~type_genre:"Non-commercial literature"
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Brand building to deter entry and its impact on brand value
Borkovsky, Ron N.
;
Haviv, Avery M.
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2017
Persistent link: https://www.econbiz.de/10011800540
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Brand building to deter entry and its impact on brand value
Borkovsky, Ron N.
;
Haviv, Avery M.
-
2017
Persistent link: https://www.econbiz.de/10011721634
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