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person:"Huber, Frank"
~person:"Martínez-de-Albéniz, Victor"
~person:"Suha Fouad Salem"
~subject:"Erlebnismarketing"
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Huber, Frank
Martínez-de-Albéniz, Victor
Suha Fouad Salem
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Wirkung affektiver und funktionaler Reputation auf das emotionale Markenerleben : eine empirische Analyse am Beispiel der Marke Abercrombie & Fitch
Huber, Frank
;
Meyer, Frederik
;
Czarnowski, Cecile
-
2014
-
1. Aufl.
Persistent link: https://www.econbiz.de/10010386228
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