//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Huber, Frank"
~person:"Thorson, Esther"
~subject:"Forschung"
~subject:"Internet"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Mobile Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Forschung
Internet
Mobile Marketing
9
Mobile marketing
9
Online-Marketing
4
Advertising effects
3
Branchenentwicklung
3
Consumer behaviour
3
Interactive media
3
Interaktive Medien
3
Internet marketing
3
Internet usage
3
Internetnutzung
3
Konsumentenverhalten
3
Online-Werbung
3
Sector development
3
Social Web
3
Social web
3
Werbewirkung
3
Deutschland
2
Erfolgsfaktor
2
Germany
2
Research
2
Social Media
2
Success factor
2
Unternehmen
2
Verbraucherverhalten
2
2000-2015
1
2001-2015
1
Bank marketing
1
Bankmarketing
1
Beziehungsmarketing
1
Brand
1
Brand management
1
Content analysis
1
Economics
1
Esther Thorson
1
Estimation
1
Inhaltsanalyse
1
Inter-firm cooperation
1
more ...
less ...
Type of publication
All
Article
2
Book / Working Paper
1
Type of publication (narrower categories)
All
Aufsatz im Buch
2
Book section
2
Language
All
English
2
Undetermined
1
Author
All
Huber, Frank
Thorson, Esther
Fritz, Wolfgang
12
Theobald, Axel
11
Meffert, Heribert
7
Chaffey, Dave
6
Bauer, Hans H.
5
Bliemel, Friedhelm
5
Fantapié Altobelli, Claudia
5
Dreyer, Marcus
4
Fassott, Georg
4
Link, Jörg
4
Starsetzki, Thomas
4
Tiedtke, Daniela
4
Walter, Volker
4
Weiber, Rolf
4
Wiedmann, Klaus-Peter
4
Becker, Jörg
3
Bongartz, Michael
3
Frost, Raymond
3
Hermanns, Arnold
3
Kerner, Martin
3
Muther, Andreas
3
Rengelshausen, Oliver
3
Roberts, Mary Lou
3
Silberer, Günter
3
Smith, Paul R.
3
Strauss, Judy
3
Totz, Carsten
3
Ahlert, Dieter
2
Albers, Sönke
2
Ansary, Adel I.
2
Baumann, Martina
2
Bennemann, Stefan
2
Berkley, Holly
2
Berres, Anita
2
Bhattacharjee, Edda
2
Bogner, Thomas
2
Calishain, Tara
2
Charlesworth, Alan
2
Chase, Larry
2
Clarke, Irvine
2
more ...
less ...
Published in...
All
Digital advertising : theory and research
2
Source
All
ECONIS (ZBW)
2
USB Cologne (EcoSocSci)
1
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Revisiting the interactive advertising model (IAM) after 15 years : an analysis of impact and implications
Rodgers, Shelly
;
Ouyang, Sifan
;
Thorson, Esther
- In:
Digital advertising : theory and research
,
(pp. 3-18)
.
2017
Persistent link: https://www.econbiz.de/10011645994
Saved in:
2
Trends and opportunities for digital advertising research : a content analysis of advertising age, 2000-2015
Tham, Samuel
;
Rodgers, Shelly
;
Thorson, Esther
- In:
Digital advertising : theory and research
,
(pp. 31-44)
.
2017
Persistent link: https://www.econbiz.de/10011646100
Saved in:
3
Unternehmens-Podcasting : Eine empirische Analyse ausgewählter Erfolgsfaktoren
Huber, Frank
-
2008
Persistent link: https://www.econbiz.de/10004930970
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->