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person:"Hurrle, Beatrice"
~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~person:"Glagow, Hella"
~person:"Haimerl, Elmar"
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Jahrbuch der Absatz- und Verbrauchsforschung
Die Betriebswirtschaft : DBW
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Yearbook of marketing and consumer research
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Emotionale oder rationale Werbung? : über einen verhängnisvollen Irrtum in Kommunikation und Werbeforschung
Haimerl, Elmar
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
53
(
2007
)
1
,
pp. 4-30
Persistent link: https://www.econbiz.de/10003457823
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