//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Hurrle, Beatrice"
~person:"Chalip, Laurence Hilmond"
~person:"Glagow, Hella"
~person:"Magnus, Jan R."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Test marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Test market
5
Testmarkt
5
Estimation theory
2
Kleinste-Quadrate-Methode
2
Least squares method
2
Modellierung
2
Schätztheorie
2
Scientific modelling
2
Theorie
2
Theory
2
Advertising effects
1
Bank marketing
1
Bankmarketing
1
Befragung
1
Brand extension
1
Brand image
1
Consumer behaviour
1
Emotion
1
Fashion
1
Gender
1
Geschlecht
1
Interview
1
Konsumentenverhalten
1
Markenimage
1
Markentransfer
1
Meinungsforschung
1
Mode
1
Opinion poll
1
Scientific method
1
Sportbekleidung
1
Sportmarketing
1
Sports marketing
1
Sportswear
1
USA
1
United States
1
Werbewirkung
1
Wissenschaftliche Methode
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Article
4
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Arbeitspapier
1
Aufsatz im Buch
1
Book section
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
more ...
less ...
Language
All
English
3
German
2
Author
All
Hurrle, Beatrice
Chalip, Laurence Hilmond
Glagow, Hella
Magnus, Jan R.
Hoffman, Donna L.
3
Huber, Christoph
3
Högl, Siegfried
3
Kirchler, Michael
3
Kopalle, Praveen K.
3
Lindner, Florian
3
Novak, Thomas P.
3
Weitzel, Utz
3
Danilov, Dmitry L.
2
Delgado-Ballester, Elena
2
Gierl, Heribert
2
Haimerl, Elmar
2
Huber, Jürgen
2
Markert, Gunnar
2
Meyer, Susanna
2
Palazon, Mariola
2
Rose, Julia
2
Becker, Justin
1
Bolton, Ruth N.
1
Broeckelmann, Philipp
1
Casey, Donal
1
Daumann, Volker
1
Diamantopoulos, Adamantios
1
Dony, Elke
1
Ellman, Matthew
1
Erdmann, Andreas
1
Finn, Adam
1
Gansser, Oliver A.
1
Gillespie, Kate
1
Gloria Wu, D.
1
Gospodinov, Nikolaj
1
Gröppel-Klein, Andrea
1
Hagstotz, Werner
1
Hense, Christine
1
Herrera, Ana María
1
Hertle, Thomas
1
Huber, Juergen
1
more ...
less ...
Institution
All
Center for Economic Research <Tilburg>
1
Published in...
All
Die Betriebswirtschaft : DBW
1
Discussion paper / Center for Economic Research, Tilburg University
1
Handbuch Kommunikationsmanagement
1
Journal of econometrics
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Expected price and user image for branded and co-branded sports apparel
Gloria Wu, D.
;
Chalip, Laurence Hilmond
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
3
,
pp. 138-151
Persistent link: https://www.econbiz.de/10010199635
Saved in:
2
On the harm that pretesting does
Danilov, Dmitry L.
(
contributor
);
Magnus, Jan R.
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001582643
Saved in:
3
Kreativität und Controlling? Wie geht das zusammen und welchen Sinn machen Pretests?
Glagow, Hella
- In:
Handbuch Kommunikationsmanagement
,
(pp. 393-407)
.
2005
Persistent link: https://www.econbiz.de/10003315102
Saved in:
4
Sind Key Informants verlässliche Datenlieferanten?
Hurrle, Beatrice
;
Kieser, Alfred
- In:
Die Betriebswirtschaft : DBW
65
(
2005
)
6
,
pp. 584-602
Persistent link: https://www.econbiz.de/10003212871
Saved in:
5
On the harm that ignoring pretesting can cause
Danilov, Dmitry L.
;
Magnus, Jan R.
- In:
Journal of econometrics
122
(
2004
)
1
,
pp. 27-46
Persistent link: https://www.econbiz.de/10002136485
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->