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person:"Ilicic, Jasmina"
~person:"Bormann, Patrick"
~subject:"Authenticity"
~subject:"Electronic Shopping"
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Search: subject_exact:"Markenkooperation"
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Authenticity
Electronic Shopping
Marketing cooperation
8
Marketingkooperation
8
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Bildungseinrichtung
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Ilicic, Jasmina
Bormann, Patrick
Holsing, Christian
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Olbrich, Rainer
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Research papers from the Chair of Marketing
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Controlling and evaluating affiliates - an exploratory research in the education sector
Olbrich, Rainer
;
Bormann, Patrick
;
Holsing, Christian
-
2016
Persistent link: https://www.econbiz.de/10012156396
Saved in:
2
Keeping it real : examining the influence of co-branding authenticity in cause-related marketing
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 49-59
Persistent link: https://www.econbiz.de/10012060040
Saved in:
3
Controlling and evaluating affiliates : an exploratory research in the education sector
Olbrich, Rainer
;
Bormann, Patrick
;
Holsing, Christian
; …
-
2016
Persistent link: https://www.econbiz.de/10012875444
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