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person:"Jabbar, Mohammad A."
~person:"Helm, Roland"
~person:"Homburg, Christian"
~type_genre:"Arbeitspapier"
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Marketing
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Consumer behaviour
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Jabbar, Mohammad A.
Helm, Roland
Homburg, Christian
Franses, Philip Hans
9
Eagle, Lynne C.
8
Fritz, Wolfgang
8
Wiedmann, Klaus-Peter
8
Raffée, Hans
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Tscheulin, Dieter K.
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Belleflamme, Paul
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Bronnenberg, Bart J.
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Haller, Stefanie
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Kaiser, Ulrich
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Meyer, Jörn-Axel
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Jenaer Schriften zur Wirtschaftswissenschaft : Arbeits- und Diskussionspapiere der Wirtschaftswissenschaftlichen Fakultät der Friedrich-Schiller-Universität Jena
2
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Jena research papers in business and economics : working and discussion paper series School of Economics and Business Administration Friedrich Schiller University Jena
1
Series: Management know-how / M
1
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ECONIS (ZBW)
6
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Seniorenmarketing : Stand der Forschung zum Kaufverhalten in Abhängigkeit des Alters der Verbraucher
Helm, Roland
;
Landschulze, Sebastian
;
Scheunert, Uta
-
2009
Persistent link: https://www.econbiz.de/10003844155
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2
The thought worlds of marketing and sales : which differences make a difference?
Homburg, Christian
;
Jensen, Ove
-
2007
Persistent link: https://www.econbiz.de/10003427950
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3
Cooperation between marketing and sales : a neglected interface
Homburg, Christian
;
Jensen, Ove
;
Klarmann, Martin
-
2007
Persistent link: https://www.econbiz.de/10003516870
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4
Seniorenmarketing : Sortimentspolitische Maßnahmen als Reaktion auf den demographischen Wandel
Helm, Roland
;
Landschulze, Sebastian
-
2006
Persistent link: https://www.econbiz.de/10003373688
Saved in:
5
Implication from cue utilization theory and signalling theory for firm reputation and the marketing of new products
Helm, Roland
-
2006
Persistent link: https://www.econbiz.de/10003243146
Saved in:
6
A marketing perspective on mergers and acquisitions : how marketing integration affects post-merger performance
Homburg, Christian
;
Bucerius, Matthias
-
2004
Persistent link: https://www.econbiz.de/10013430643
Saved in:
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