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person:"Jain, Varsha"
~isPartOf:"Asia-Pacific journal of business administration"
~person:"Banerjee, Neelotpaul"
~person:"Erfgen, Carsten"
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Advertising effects
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India
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Meaning transfer model
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Personality trait
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Psychology of advertising
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Jain, Varsha
Banerjee, Neelotpaul
Erfgen, Carsten
Roy, Subhadip
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Rana, Pragati
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Asia-Pacific journal of business administration
Global business review
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Asia-Pacific Journal of Business Administration
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Brand research : [an outcome of the second International Conference on Brand Management]
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IIMB management review
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International journal of market research
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International journal of marketing : IJM ; formerly Der Markt
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business economics : JBE
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Journal of promotion management : innovations in planning and applied research
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Schmalenbach business review : sbr
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Young consumers : insight and ideas for responsible marketers
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Exploring meaning transfer in celebrity endorsements : measurement and validation
Roy, Subhadip
;
Jain, Varsha
- In:
Asia-Pacific journal of business administration
9
(
2017
)
2
,
pp. 87-104
Persistent link: https://www.econbiz.de/10011740431
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2
The moderating role of consumer personality and source credibility in celebrity endorsements
Roy, Subhadip
;
Jain, Varsha
;
Rana, Pragati
- In:
Asia-Pacific journal of business administration
5
(
2013
)
1
,
pp. 72-88
Persistent link: https://www.econbiz.de/10009738416
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