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person:"Jain, Varsha"
~isPartOf:"Schmalenbach business review : sbr"
~person:"Banerjee, Neelotpaul"
~person:"Erfgen, Carsten"
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Schmalenbach business review : sbr
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Effects of celebrity endorsers for multiple brands on attitudes and purchase intentions
Erfgen, Carsten
;
Sattler, Henrik
;
Victoria Villeda, Isabel
- In:
Schmalenbach business review : sbr
17
(
2016
)
1
,
pp. 49-67
Persistent link: https://www.econbiz.de/10011634075
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