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person:"Janssen, Maarten C. W."
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Banerjee, Neelotpaul"
~person:"Evans, Nathaniel J."
~subject:"Advertising"
~subject:"Consumer Search"
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Advertising
Consumer Search
Advertising effects
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Consumer behaviour
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Konsumentenverhalten
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Werbewirkung
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Werbung
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Brand management
1
Celebrity endorsement
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Celebrity worship
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Celebrity-Werbung
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Computerspiel
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Erwartungsbildung
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Expectancy violations
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Expectation formation
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Structural equation model
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Strukturgleichungsmodell
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attitudes
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confirmatory factor analysis
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Janssen, Maarten C. W.
Banerjee, Neelotpaul
Evans, Nathaniel J.
Bang Nguyen Viet
2
Feng, Yang
2
Manyiwa, Simon
2
Shen, Fuyuan
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Stewart, Kristin
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Ding Hooi Ting
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Dodoo, Naa Amponsah
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Journal of promotion management : innovations in planning and applied research
Discussion paper / Tinbergen Institute
3
International journal of advertising : the review of marketing communications
3
Global business review
2
Journal of current issues and research in advertising : JCIRA
2
Working papers / Department of Economics, University of Vienna
2
Barcelona GSE working paper series : working paper
1
Discussion paper
1
Discussion papers / CEPR
1
International journal of industrial organization
1
Journal of advertising research
1
Journal of current issues and research in advertising
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
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Exploring the influence of celebrity worship on brand attitude, advertisement attitude, and purchase intention
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Journal of promotion management : innovations in …
25
(
2019
)
2
,
pp. 225-251
Persistent link: https://www.econbiz.de/10012179021
Saved in:
2
Extending expectancy violations theory to multiplayer online games : the structure and effects of expectations on attitude toward the advertising, attitude toward the brand, and pu...
Evans, Nathaniel J.
;
Bang, Hye Jin
- In:
Journal of promotion management : innovations in …
25
(
2019
)
4
,
pp. 589-608
Persistent link: https://www.econbiz.de/10012179047
Saved in:
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