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person:"John, Deborah Roedder"
~isPartOf:"Journal of marketing"
~person:"Dwivedi, Abhishek"
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What makes brands elastic? : the influence of brand concept and styles of thinking on brand extension evaluation
Monga, Alokparna Basu
;
John, Deborah Roedder
- In:
Journal of marketing
74
(
2010
)
3
,
pp. 80-92
Persistent link: https://www.econbiz.de/10008822088
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