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person:"John, Deborah Roedder"
~person:"Dwivedi, Abhishek"
~person:"Wiedmann, Klaus-Peter"
~type_genre:"Arbeitspapier"
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Kooperationskompetenz im Corporate Branding : Entwicklung und empirische Überprüfung eines Konzeptes zur Bewertung von Markenkooperationspartnern am Beispiel der Sportartikelindust...
Wiedmann, Klaus-Peter
;
Gaßmann, Barbara
;
Hennigs, Nadine
; …
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2007
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