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person:"John, Deborah Roedder"
~person:"Kröger, Sonja"
~person:"Wagner, Ralf"
~person:"Wiedmann, Klaus-Peter"
~subject:"Cultural identity"
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15
Brand extension
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John, Deborah Roedder
Kröger, Sonja
Wagner, Ralf
Wiedmann, Klaus-Peter
Falkenreck, Christine
2
Monga, Alokparna Basu
2
Aguirre-Rodriguez, Alexandra
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Ahluwalia, Rohini
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Corporate reputation review : an international journal
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Handbook of brand relationships
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Journal of marketing
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ECONIS (ZBW)
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1
Impact of direct marketing activities on company reputation transfer success : empirical evidence from five different cultures
Falkenreck, Christine
;
Wagner, Ralf
- In:
Corporate reputation review : an international journal
13
(
2010/11
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10003987861
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2
What makes brands elastic? : the influence of brand concept and styles of thinking on brand extension evaluation
Monga, Alokparna Basu
;
John, Deborah Roedder
- In:
Journal of marketing
74
(
2010
)
3
,
pp. 80-92
Persistent link: https://www.econbiz.de/10008822088
Saved in:
3
Impact of direct marketing acticvities on company reputation transfer success : empirical evidence from five different cultures
Wagner, Ralf
;
Falkenreck, Christine
-
2009
Persistent link: https://www.econbiz.de/10003911239
Saved in:
4
Understanding cultural differences in brand extension evaluation : the influence of analytic versus holistic thinking
Monga, Alokparna Basu
;
John, Deborah Roedder
- In:
Handbook of brand relationships
,
(pp. 247-266)
.
2009
Persistent link: https://www.econbiz.de/10003915618
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