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person:"John, Deborah Roedder"
~person:"Phau, Ian"
~person:"Sood, Sanjay"
~subject:"Grounded theory"
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Pawning n00bs : insights into perceptions of brand extensions of the video game industry
Butcher, Luke
;
Tang, Ysobel
;
Phau, Ian
- In:
Australasian marketing journal
25
(
2017
)
3
,
pp. 215-224
Persistent link: https://www.econbiz.de/10011792004
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