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person:"Kent, Aubrey"
~isPartOf:"European Sport management quarterly : ESMQ"
~person:"Dickson, Geoff"
~person:"Pedersen, Paul M."
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Sportmarketing
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Sports marketing
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Professional sports
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Profisport
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Sportorganisation
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Arbeitsgruppe
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Beziehungsmarketing
1
Brand management
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Consumer behaviour
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E-commerce
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Electronic Commerce
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Fans
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Interactive media
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Interaktive Medien
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Internet marketing
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Konsumentenverhalten
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Markenführung
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Neuseeland
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New Zealand
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Online-Marketing
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Personality psychology
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Persönlichkeitspsychologie
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Relationship marketing
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Stakeholder
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Team
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Website
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attitudes
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identity theory
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perceived interactivity
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professional sport teams
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sport website content
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stakeholder theory
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Kent, Aubrey
Dickson, Geoff
Pedersen, Paul M.
Biscaia, Rui
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4
Su, Yiran
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Woratschek, Herbert
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Kim, Yu Kyoum
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Kolyperas, Dimitrios
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Mao, Luke Lunhua
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McCullough, Brian P.
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Na, Sangwon
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European Sport management quarterly : ESMQ
International journal of sport management and marketing : IJSMM
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
International journal of sports marketing & sponsorship
5
Sport management review
4
Journal of sport management : the official journal of the North American Society of Sport Management
3
Elgar encyclopedias in business and management series
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Sport marketing in a global environment : strategic perspectives
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ECONIS (ZBW)
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1
Conceptualising and measuring fan identity using stakeholder theory
Biscaia, Rui
;
Hedlund, David P.
;
Dickson, Geoff
; …
- In:
European Sport management quarterly : ESMQ
18
(
2018
)
4
,
pp. 459-481
Persistent link: https://www.econbiz.de/10011915271
Saved in:
2
Effects of perceived interactivity and web organization on user attitudes
Ahn, Taesoo
;
Hong, Moonki
;
Pedersen, Paul M.
- In:
European Sport management quarterly : ESMQ
14
(
2014
)
2
,
pp. 111-128
Persistent link: https://www.econbiz.de/10010376562
Saved in:
3
New sport teams and the development of brand community
Grant, Nigel
;
Heere, Bob
;
Dickson, Geoff
- In:
European Sport management quarterly : ESMQ
11
(
2011
)
1
,
pp. 35-54
Persistent link: https://www.econbiz.de/10008937447
Saved in:
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