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person:"Kent, Aubrey"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~language:"eng"
~person:"Dickson, Geoff"
~person:"Pedersen, Paul M."
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Advertising effects
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Cognition
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Consumer behaviour
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Emotion
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Konsumentenverhalten
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Personality psychology
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Persönlichkeitspsychologie
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Psychology of advertising
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Sport
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Sportmarketing
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Sports
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Sports marketing
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Werbepsychologie
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Werbewirkung
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Kent, Aubrey
Dickson, Geoff
Pedersen, Paul M.
Kim, Kihan
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Cheong, Yunjae
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Chun, Eunha
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Gordon, Brian S.
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James, Jeffrey D.
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Lee, Jieun
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Lim, Choong Hoon
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
International journal of sport management and marketing : IJSMM
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
International journal of sports marketing & sponsorship
5
Sport management review
4
European Sport management quarterly : ESMQ
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Elgar encyclopedias in business and management series
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Sport marketing in a global environment : strategic perspectives
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ECONIS (ZBW)
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Investigating the moderating role of sport service type and personality on audiences' emotional responses to hedonic vs. cognitive advertisement
Lim, Choong Hoon
;
Yi, U-yŏng
;
Pedersen, Paul M.
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 55-71
Persistent link: https://www.econbiz.de/10010406124
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