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person:"Kent, Aubrey"
~person:"Rai, Jaskirat Singh"
~subject:"Arbeitsgruppe"
~subject:"Communication science"
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Arbeitsgruppe
Communication science
Sportmarketing
11
Sports marketing
11
Professional sports
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Profisport
6
Consumer behaviour
5
Konsumentenverhalten
5
Sport organization
5
Sportorganisation
5
Sponsoring
4
Sponsorship
4
USA
4
United States
4
Ball game
3
Ballsport
3
Corporate Social Responsibility
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Corporate social responsibility
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Team
3
Brand image
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Event marketing
2
Event-Marketing
2
Football
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Fußball
2
Indian Premier League
2
Markenimage
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cricket
2
Attendance intentions
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Brand architecture
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Brand management
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COVID-19
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Charity
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Coronavirus
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Corporate ability
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Kent, Aubrey
Rai, Jaskirat Singh
Heere, Bob
5
Katz, Matthew
5
Ko, Yong Jae
5
Wann, Daniel L.
5
Biscaia, Rui
4
Baker, Thomas A., III.
3
Delia, Elizabeth B.
3
Jang, Wonseok
3
Kunkel, Thilo
3
Uhrich, Sebastian
3
Wear, Henry
3
Yousaf, Anish
3
Amanpreet Singh
2
Barlas, Achilleas
2
Behrens, Anton
2
Byon, Kevin K.
2
Chang, Yonghwan
2
Collins, Dorothy R.
2
Eghbali, Sahand
2
Fink, Janet S.
2
Funk, Daniel C.
2
Germelmann, Claas Christian
2
Inoue, Yuhei
2
Itani, Maher N.
2
Kim, Sungkyung
2
Koo, Jakeun
2
Manoli, Argyro Elisavet
2
Matsuoka, Hirotaka
2
Mishra, Abhishek
2
Moghadam, Mahnaz
2
Mozafari, Ehsan
2
Papadimitriou, Dimitra
2
Santos, Manuel Alonso dos
2
Stieler, Maximilian
2
Takamatsu, Shohei
2
Theodorakis, Nicholas D.
2
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Yoshida, Masayuki
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Journal for global business advancement : JGBA
2
International journal of sport management and marketing : IJSMM
1
Sport management review
1
Source
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ECONIS (ZBW)
4
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1
An empirical analysis of the influence of team success on Indian sports fans' purchase behaviour
Rai, Jaskirat Singh
;
Yousaf, Anish
;
Itani, Maher N.
; …
- In:
Journal for global business advancement : JGBA
15
(
2022
)
5
,
pp. 600-620
Persistent link: https://www.econbiz.de/10014309113
Saved in:
2
Delineating the outcomes of fans' psychological commitment to sport team : product knowledge, attitude towards the sponsor, and purchase intentions
Rai, Jaskirat Singh
;
Itani, Maher N.
;
Apar Singh
; …
- In:
Journal for global business advancement : JGBA
14
(
2021
)
3
,
pp. 357-382
Persistent link: https://www.econbiz.de/10012613996
Saved in:
3
Enhancing the benefits of professional sport philanthropy : the roles of corporate ability and communication strategies
Inoue, Yuhei
;
Mahan, Joseph E.
;
Kent, Aubrey
- In:
Sport management review
16
(
2013
)
3
,
pp. 314-325
Persistent link: https://www.econbiz.de/10009787473
Saved in:
4
The culture of communication among intercollegiate sport information professionals
Battenfield, Frederick L.
;
Kent, Aubrey
- In:
International journal of sport management and marketing …
2
(
2007
)
3
,
pp. 236-251
Persistent link: https://www.econbiz.de/10003433849
Saved in:
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