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person:"Kent, Aubrey"
~person:"Santos, Manuel Alonso dos"
~subject:"Arbeitsgruppe"
~subject:"Communication science"
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Arbeitsgruppe
Communication science
Sportmarketing
13
Sports marketing
13
Professional sports
6
Profisport
6
Sponsoring
6
Sponsorship
6
Consumer behaviour
5
Konsumentenverhalten
5
Corporate Social Responsibility
4
Corporate social responsibility
4
Football
4
Fußball
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Sport organization
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Sportorganisation
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USA
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United States
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Team
3
Brand image
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Congruence
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Markenimage
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Sport
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Sport event
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Sport management
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Sportmanagement
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Sports
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Sportveranstaltung
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Advertising effects
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Ball game
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Ballsport
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Beziehungsmarketing
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Brand extension
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Brand management
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Charity
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Corporate ability
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Kent, Aubrey
Santos, Manuel Alonso dos
Heere, Bob
5
Katz, Matthew
5
Ko, Yong Jae
5
Wann, Daniel L.
5
Biscaia, Rui
4
Baker, Thomas A., III.
3
Delia, Elizabeth B.
3
Jang, Wonseok
3
Kunkel, Thilo
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Uhrich, Sebastian
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Wear, Henry
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Yousaf, Anish
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Chang, Yonghwan
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Fink, Janet S.
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Funk, Daniel C.
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Germelmann, Claas Christian
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Inoue, Yuhei
2
Itani, Maher N.
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Kim, Sungkyung
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Manoli, Argyro Elisavet
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Rai, Jaskirat Singh
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Takamatsu, Shohei
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International journal of sport management and marketing : IJSMM
2
International journal of sports marketing & sponsorship
1
Sport management review
1
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ECONIS (ZBW)
4
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1
Effectiveness of sponsorship type, sport team identification, team support and congruence
Mohammadi, Sardar
;
Siani, Mojtaba Ghasemi
;
Santos, …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 188-209
Persistent link: https://www.econbiz.de/10014504967
Saved in:
2
Brand image transfer from team to sponsor : how effective is it to sponsor a football team with little success?
Santos, Manuel Alonso dos
;
Moreno, Ferran Calabuig
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 371-388
Persistent link: https://www.econbiz.de/10012168852
Saved in:
3
Enhancing the benefits of professional sport philanthropy : the roles of corporate ability and communication strategies
Inoue, Yuhei
;
Mahan, Joseph E.
;
Kent, Aubrey
- In:
Sport management review
16
(
2013
)
3
,
pp. 314-325
Persistent link: https://www.econbiz.de/10009787473
Saved in:
4
The culture of communication among intercollegiate sport information professionals
Battenfield, Frederick L.
;
Kent, Aubrey
- In:
International journal of sport management and marketing …
2
(
2007
)
3
,
pp. 236-251
Persistent link: https://www.econbiz.de/10003433849
Saved in:
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