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person:"Kent, Aubrey"
~subject:"Ballsport"
~subject:"Event-Marketing"
~subject:"Market research"
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Kent, Aubrey
Nufer, Gerd
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
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ECONIS (ZBW)
3
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1
Investigating sport fan attitudes toward tanking : the role of values-based connections
Aiken, K. Damon
;
Sukhdial, Ajay
;
Campbell, Richard M. <Jr.>
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
4
,
pp. 256-268
Persistent link: https://www.econbiz.de/10012486328
Saved in:
2
The impact of fan identification and notification on survey response and data quality
Jordan, Jeremy Scott
;
Brandon-Lai, Simon
;
Sato, Mikihiro
; …
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
1
,
pp. 27-36
Persistent link: https://www.econbiz.de/10010355396
Saved in:
3
Does your sponsor affect my perception of the event? : the role of event sponsors as signals
Walker, Matthew
;
Hall, Todd
;
Todd, Samuel Y.
;
Kent, Aubrey
- In:
Sport marketing quarterly : preferred journal of the …
20
(
2011
)
3
,
pp. 138-147
Persistent link: https://www.econbiz.de/10009373484
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