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person:"Khare, Arpita"
~isPartOf:"Australasian marketing journal"
~person:"Bagozzi, Richard P."
~person:"Phau, Ian"
~person:"Stavins, Joanna"
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Consumer behaviour
3
Konsumentenverhalten
3
Brand management
2
Markenführung
2
Attitude
1
Australia
1
Australien
1
Beziehungsmarketing
1
Brand equity
1
Brand extension
1
Brand image
1
Brand loyalty
1
Brand satisfaction
1
Computerspiel
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Consumer advocacy
1
Customer satisfaction
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Entry mode
1
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Gamers
1
Grounded Theory
1
Grounded theory
1
Identity construction
1
International market entry
1
Internationaler Markteintritt
1
Kundenzufriedenheit
1
Loyalty behavioural intention
1
Luxury brand
1
Luxury brand attachment
1
Luxury goods
1
Luxusgüter
1
Markenimage
1
Markentransfer
1
Market entry
1
Markteintritt
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Perceived risk
1
Push/pull factors
1
Relationship marketing
1
Risikopräferenz
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Video game
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Khare, Arpita
Bagozzi, Richard P.
Phau, Ian
Stavins, Joanna
Romaniuk, Jenni
6
East, Robert
4
Lomax, Wendy
4
Brennan, Linda
3
Dawes, John
3
Lee, Richard
3
McNeill, Lisa S.
3
Pornpitakpan, Chanthika
3
Reid, Mike
3
Russell-Bennett, Rebekah
3
Sharp, Byron
3
Sullivan Mort, Gillian
3
Uncles, Mark D.
3
Baxter, Stacey M.
2
Bogomolova, Svetlana
2
Brace-Govan, Jan
2
Brown, Mark
2
Carlson, Jamie
2
Chao, Chih-Wei
2
Chylinski, Mathew
2
Drennan, Judy
2
Dwivedi, Abhishek
2
Faulkner, Margaret
2
Graham, Charles
2
Han, Jie Hui
2
Harrigan, Paul
2
Hartnett, Nicole
2
Härtel, Charmine E. J.
2
Kim, Jungkeun
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MacQuilken, Lisa
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Merrilees, Bill
2
Nenycz-Thiel, Magda
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2
Pare, Vipul
2
Polonsky, Michael J.
2
Previte, Josephine
2
Robertson, Nichola
2
Scriven, John
2
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Australasian marketing journal
Working papers / Federal Reserve Bank of Boston
14
Journal of international consumer marketing
13
Journal of fashion marketing and management
11
Marketing intelligence & planning
11
International journal of business competition and growth : IJBCG
10
FRB of Boston Working Paper
9
Journal of business research : JBR
7
Research Data Reports Paper
7
Journal of promotion management : JPM
6
Journal of retailing and consumer services
6
Journal of global marketing
5
Journal of the Academy of Marketing Science
5
The journal of brand management : an international journal
5
FRB of Boston Public Policy Discussion Paper
4
Journal of payments strategy & systems
4
Journal of targeting, measurement and analysis for marketing
4
Psychology & marketing
4
Public policy discussion papers
4
The international review of retail, distribution and consumer research
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
European journal of marketing : EJM
3
International journal of Indian culture and business management
3
International journal of consumer studies
3
International journal of services and operations management
3
Journal of marketing analytics : JMA
3
Asia Pacific journal of marketing and logistics
2
Betriebswirtschaftliche Diskussionsbeiträge
2
Country of origin effect : looking back and moving forward
2
Direct marketing : an international journal
2
Handbook of brand relationships
2
International journal of business and emerging markets : IJBEM
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of retail & distribution management
2
Journal of banking & finance
2
Journal of business ethics : JOBE
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of customer behaviour
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of internet commerce
2
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ECONIS (ZBW)
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1
Consumer advocacy for luxury brands
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Australasian marketing journal
26
(
2018
)
3
,
pp. 264-271
Persistent link: https://www.econbiz.de/10011954251
Saved in:
2
Pawning n00bs : insights into perceptions of brand extensions of the video game industry
Butcher, Luke
;
Tang, Ysobel
;
Phau, Ian
- In:
Australasian marketing journal
25
(
2017
)
3
,
pp. 215-224
Persistent link: https://www.econbiz.de/10011792004
Saved in:
3
Comparing student loyalty behavioural intentions across multi entry mode deliveries : an Australian perspective
Quintal, Vanessa
;
Phau, Ian
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 187-197
Persistent link: https://www.econbiz.de/10011596768
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