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person:"Kilgour, Mark"
~person:"Batikas, Michail"
~person:"Roca, David"
~subject:"Advertising planning"
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Matching creative agencies with results-driven marketers : do clients really need highly creative advertising?
Sasser, Sheila Lucy
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 297-312
Persistent link: https://www.econbiz.de/10010199587
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