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person:"Kirchgeorg, Manfred"
~isPartOf:"International journal of business excellence"
~person:"Rajagopal"
~person:"Sheth, Jagdish N."
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International journal of business excellence
Legends in marketing
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Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
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Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag
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Medien im Marketing : Optionen der Unternehmenskommunikation
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Mensch, Technik, Umwelt : Sommeruniversität Münster/Osnabrück 1994
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Strategies for architecting power brands : a market oriented outlook
Reyes, Lucía Fernández
;
Rajagopal
- In:
International journal of business excellence
6
(
2013
)
5
,
pp. 605-623
Persistent link: https://www.econbiz.de/10010231595
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