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person:"Klewes, Joachim"
~person:"Balmer, John M.T."
~person:"Bang, Nguyen"
~subject:"Corporate reputation"
~subject:"Regressionsanalyse"
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Search: subject_exact:"Corporate communication"
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Corporate reputation
Regressionsanalyse
Public relations
23
Öffentlichkeitsarbeit
23
Firmenimage
14
Corporate communication
6
Computerized method
5
Computerunterstützung
5
Corporate culture
5
Corporate image
5
Economic transition
5
Kommunikation
5
Marketing management
5
Marketingmanagement
5
Systemtransformation
5
Unternehmenskultur
5
Brand management
4
Corporate identity
4
Industrie 4.0
4
Internet der Dinge
4
Internet of things
4
Markenführung
4
Brand architecture
3
Corporate Social Responsibility
3
Corporate brand
3
Corporate social responsibility
3
Deutschland
3
Germany
3
Industry 4.0
3
Markenarchitektur
3
Marketing
3
Change Management
2
Communication
2
Corporate Communication
2
Corporate marketing
2
Führungskräfte
2
Literature review
2
Managers
2
Reputation
2
Unternehmen
2
corporate communication
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English
12
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Klewes, Joachim
Balmer, John M.T.
Bang, Nguyen
Melewar, T. C.
22
Balmer, John M. T.
11
Foroudi, Pantea
8
Podnar, Klement
8
Coombs, W. Timothy
7
Carroll, Craig E.
6
Dennis, Charles
5
Lies, Jan
5
Cabiddu, Francesca
4
Floreddu, Paola Barbara
4
Ingenhoff, Diana
4
Kitchen, Philip J.
4
Lee, Jung Wan
4
Niederhäuser, Markus
4
Rosenberger, Nicole
4
Siano, Alfonso
4
Becker, Kip
3
Bihler, Ulrich
3
Chung, Angie
3
Claeys, An-Sofie
3
Conte, Francesca
3
Cuomo, Maria Teresa
3
Doorley, John
3
Dowling, Grahame R.
3
Eisenegger, Mark
3
Elsbach, Kimberly D.
3
Garcia, Helio F.
3
Garcia, Helio Fred
3
Hetze, Katharina
3
Hofmann, Thorsten
3
Huang-Horowitz, Nell C.
3
Höbel, Peter
3
Kinter, Achim
3
Komodromos, Marcos
3
Langham, Tony
3
Pang, Augustine
3
Pfarrer, Michael D.
3
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Qualitative market research : an international journal
4
Journal of business research : JBR
2
Journal of marketing communications
2
Unternehmenskommunikation und Reputation Marketing
2
Corporate reputation review : an international journal
1
European Journal of Marketing
1
International studies of management and organization
1
SpringerLink / Bücher
1
The marketing review
1
Wertschöpfung durch Kommunikation : Kommunikations-Controlling in der Unternehmenspraxis
1
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ECONIS (ZBW)
15
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1
Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
Saved in:
2
The role of corporate identity management in the higher education sector : an exploratory case study
Melewar, T. C.
;
Foroudi, Pantea
;
Dinnie, Keith
;
Bang, Nguyen
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10011880776
Saved in:
3
An investigation of the corporate identity construct in China : managerial evidence from the high technology industry
Bang, Nguyen
;
Melewar, T. C.
;
Japutra, Arnold
;
Han, Sung Ho
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 779-800
Persistent link: https://www.econbiz.de/10011976100
Saved in:
4
Quo vadis corporate marketing?
Podnar, Klement
;
Balmer, John M.T.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
Saved in:
5
Corporate brand orientation : identity, internal images, and corporate identification matters
Balmer, John M.T.
;
Podnar, Klement
- In:
Journal of business research : JBR
134
(
2021
),
pp. 729-737
Persistent link: https://www.econbiz.de/10012643961
Saved in:
6
A holistic framework of corporate website favourability
Ageeva, Elena
;
Foroudi, Pantea
;
Melewar, T. C.
;
Bang, Nguyen
- In:
Corporate reputation review : an international journal
23
(
2020
)
3
,
pp. 201-214
Persistent link: https://www.econbiz.de/10012296207
Saved in:
7
Corporate reputation
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011734672
Saved in:
8
An investigation of the uses of corporate reputation : a managerial perspective in the Taiwanese pharmaceutical industry
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 357-376
Persistent link: https://www.econbiz.de/10011598521
Saved in:
9
A review of the uses of corporate reputation : different perspectives and definitions
Chen, Chen-Chu
;
Bang, Nguyen
;
Melewar, T. C.
;
Dennis, …
- In:
The marketing review
15
(
2015
)
3
,
pp. 263-288
Persistent link: https://www.econbiz.de/10011438100
Saved in:
10
Exploring the corporate image formation process
Tran, Mai An
;
Bang, Nguyen
;
Melewar, T. C.
;
Bodoh, Jim
- In:
Qualitative market research : an international journal
18
(
2015
)
1
,
pp. 86-114
Persistent link: https://www.econbiz.de/10010491599
Saved in:
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