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person:"Kotler, Philip"
~institution:"Freie Universität Berlin / Institut für Marketing"
~person:"Chadraba, Petr"
~person:"Sheth, Jagdish N."
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29.03.1996
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Lieferantenmanagement
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Marketing management
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Marketingmanagement
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Supplier relationship management
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Theory
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Welt
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Kotler, Philip
Chadraba, Petr
Sheth, Jagdish N.
Söllner, Albrecht
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Freie Universität Berlin / Institut für Marketing
Pearson Studium
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Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
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DePaul University / College of Commerce
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AMACOM
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Campus Verlag
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Conference on Marketing and Business Strategies for Central and Eastern Europe <11, 2003, Wien>
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Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
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Conference on Marketing and Business Strategies for Central and Eastern Europe <13, 2005, Wien>
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International Conference on Relationship Marketing <1996, Berlin>
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Kellstadt Center for Marketing Analysis and Planning
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Pearson Deutschland GmbH
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Development, management and governance of relationships : 1996 International Conference on Relationship Marketing ; [March 29 - 31, 1996, Berlin]
Sheth, Jagdish N.
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contributor
); …
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1996
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