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person:"Kotler, Philip"
~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
~isPartOf:"The SAGE handbook of social marketing"
~person:"Hartley, Steven W."
~person:"Keller, Kevin Lane"
~subject:"Marketingmanagement"
~type_genre:"Aufsatz in Zeitschrift"
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Why broadened marketing has enriched marketing
Kotler, Philip
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 20-22
Persistent link: https://www.econbiz.de/10011919210
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