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person:"Kotler, Philip"
~isPartOf:"Does marketing need reform? : fresh perspectives on the future"
~person:"Foroudi, Mohammad Mahdi"
~person:"Sheth, Jagdish N."
~type_genre:"Book section"
~type_genre:"Fallstudie"
~type_genre:"Multi-volume publication"
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Does marketing need reform? : fresh perspectives on the future
Building corporate identity, image and reputation in the digital era
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wi - Wirtschaft
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Legends in marketing
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Always learning
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Kellogg on marketing : the marketing faculty of the kellog school of management
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Competitive strategic management
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Erfolgreich mit den Großen des Marketings : [Best of Marketing]
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H2H Marketing : Case Studies on Human-to-Human Marketing
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Marketing : a Marketing Centrum OPK Kft. folyóirata
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The SAGE handbook of social marketing
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The development of marketing theory and its philosophical underpinnings
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Holistic marketing : a broad, integrated perspective to marketing management
Keller, Kevin Lane
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Kotler, Philip
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 300-303)
.
2006
Persistent link: https://www.econbiz.de/10003430357
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