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person:"Kotler, Philip"
~isPartOf:"Handbook of relationship marketing"
~isPartOf:"Journal of marketing theory and practice"
~person:"Chadraba, Petr"
~person:"Sheth, Jagdish N."
~subject:"Internationales Marketing"
~subject:"Konsumentenverhalten"
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Internationales Marketing
Konsumentenverhalten
Marketing management
3
Marketingmanagement
3
Consumer behaviour
2
Beziehungsmarketing
1
Brand management
1
Digitale Dienste
1
Markenführung
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Marketing
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Personality psychology
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Kotler, Philip
Chadraba, Petr
Sheth, Jagdish N.
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Babakus, Emin
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D'Souza, Giles
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Eastman, Jacqueline K.
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Findley Musgrove, Carolyn
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Hendrix, Philip E.
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Mentzer, John T.
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Ozcan, Timucin
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Handbook of relationship marketing
Journal of marketing theory and practice
Legends in marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of macromarketing
1
Journal of marketing
1
Journal of marketing theory and practice : JMTP
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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How digital technologies are enabling consumers and transforming the practice of marketing
Hendrix, Philip E.
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 149-150
Persistent link: https://www.econbiz.de/10010357881
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2
Relationship marketing in consumer markets : antecedents and consequences
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Handbook of relationship marketing
,
(pp. 171-207)
.
2000
Persistent link: https://www.econbiz.de/10001559315
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