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person:"Kotler, Philip"
~isPartOf:"Handbook of relationship marketing"
~person:"Chadraba, Petr"
~person:"Sheth, Jagdish N."
~source:"econis"
~subject:"Internationales Marketing"
~subject:"Konsumentenverhalten"
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Internationales Marketing
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Kotler, Philip
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Handbook of relationship marketing
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Relationship marketing in consumer markets : antecedents and consequences
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Handbook of relationship marketing
,
(pp. 171-207)
.
2000
Persistent link: https://www.econbiz.de/10001559315
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