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person:"Kotler, Philip"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Chadraba, Petr"
~person:"Sheth, Jagdish N."
~subject:"Beziehungsmarketing"
~subject:"Internationales Marketing"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Kotler, Philip
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Industrial marketing management : the international journal for industrial and high-tech firms
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Reflections on Vargo and Lusch's systems perspective
Sheth, Jagdish N.
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 197-198
Persistent link: https://www.econbiz.de/10008934057
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