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person:"Kotler, Philip"
~isPartOf:"Journal of global marketing"
~person:"Chadraba, Petr"
~person:"Fantapié Altobelli, Claudia"
~person:"Melewar, T. C."
~person:"Sheth, Jagdish N."
~subject:"Internationales Marketing"
~subject:"Konsumentenverhalten"
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Kotler, Philip
Chadraba, Petr
Fantapié Altobelli, Claudia
Melewar, T. C.
Sheth, Jagdish N.
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Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
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