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person:"Kotler, Philip"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~person:"Backhaus, Klaus"
~person:"Chadraba, Petr"
~person:"Peter, Jerome Paul"
~person:"Sheth, Jagdish N."
~subject:"Internationales Marketing"
~subject:"Konsumentenverhalten"
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Internationales Marketing
Konsumentenverhalten
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Legends in marketing
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McGraw-Hill/Irwin series in marketing
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Handbook of relationship marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of macromarketing
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Journal of marketing theory and practice : JMTP
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Journal of the Academy of Marketing Science
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"The (real) world is not enough" : motivational drivers and user behavior in virtual worlds
Eisenbeiß, Maik
;
Blechschmidt, Boris
;
Backhaus, Klaus
; …
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
1
,
pp. 4-20
Persistent link: https://www.econbiz.de/10009490160
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