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person:"Kotler, Philip"
~isPartOf:"Journal of macromarketing"
~person:"Backhaus, Klaus"
~person:"Chadraba, Petr"
~person:"Hawkins, Del I."
~person:"Sheth, Jagdish N."
~subject:"Internationales Marketing"
~subject:"Konsumentenverhalten"
~subject:"Nonprofit-Organisation"
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Sustainable marketing : market-driving, not market-driven
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 150-165
Persistent link: https://www.econbiz.de/10012485425
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