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person:"Kotler, Philip"
~isPartOf:"Legends in marketing"
~isPartOf:"Prentice Hall marketing"
~person:"Keller, Kevin Lane"
~person:"Kumar, V."
~source:"econis"
~subject:"Beziehungsmarketing"
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Legends in marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Marketing strategy: customer
Kumar, V.
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2012
Persistent link: https://www.econbiz.de/10010204930
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Marketing strategy: firm
Kumar, V.
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2012
Persistent link: https://www.econbiz.de/10010204931
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