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person:"Kotler, Philip"
~isPartOf:"Marketing theory"
~person:"Backhaus, Klaus"
~person:"Chadraba, Petr"
~person:"Hawkins, Del I."
~person:"Sheth, Jagdish N."
~subject:"Internationales Marketing"
~subject:"Konsumentenverhalten"
~subject:"Nonprofit-Organisation"
~subject:"Strategisches Management"
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Business models to serve low-income consumers in emerging markets
Pels, Jaqueline
;
Sheth, Jagdish N.
- In:
Marketing theory
17
(
2017
)
3
,
pp. 373-391
Persistent link: https://www.econbiz.de/10011825009
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