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person:"Kotler, Philip"
~isPartOf:"wi - Wirtschaft / Marketing"
~person:"Hartley, Steven W."
~person:"Keller, Kevin Lane"
~subject:"Marketingmanagement"
~subject:"Nonprofit-Marketing"
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Kotler, Philip
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wi - Wirtschaft / Marketing
wi - Wirtschaft
6
Always learning
3
McGraw-Hill/Irwin series in marketing
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Measuring and managing brands
3
Kellogg on marketing : the marketing faculty of the kellog school of management
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Pearson one series
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wi / wirtschaft
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wi wirtschaft
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AMS review : official publication of the Academy of Marketing Science
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Advances in business marketing : a research annual
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Brand management ; Vol. 1
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Brand management ; Vol. 2
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Competitive strategic management
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Does marketing need reform? : fresh perspectives on the future
1
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
1
H2H Marketing : Case Studies on Human-to-Human Marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of marketing
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Legends in marketing
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Marketing : a Marketing Centrum OPK Kft. folyóirata
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McGraw-Hill Irwin series in marketing
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McGrawHill education
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Pearson Global edition
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Pearson one
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Prentice Hall marketing
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Report / Marketing Science Institute
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Report / Marketing Science Institute / Marketing Science Institute
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Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
Review of marketing research
1
Springer Business Cases
1
The Irwin/McGraw-Hill series in marketing
1
The Prentice Hall series in marketing
1
The Prentice-Hall series in marketing
1
The SAGE handbook of social marketing
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The development of marketing theory and its philosophical underpinnings
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The evolution of integrated marketing communications : the customer-driven marketplace
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ECONIS (ZBW)
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Grundlagen des Marketing
Kotler, Philip
;
Armstrong, Gary
;
Saunders, John A.
; …
-
2003
-
3., überarb. Aufl.
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