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person:"Kotler, Philip"
~isPartOf:"wi - Wirtschaft / Marketing"
~person:"Hartley, Steven W."
~subject:"Marketing"
~subject:"Marketingmanagement"
~type:"book"
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Grundlagen des Marketing
Kotler, Philip
;
Armstrong, Gary
;
Saunders, John A.
; …
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2003
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3., überarb. Aufl.
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