//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Kotler, Philip"
~isPartOf:"wi wirtschaft"
~person:"Chadraba, Petr"
~person:"Sheth, Jagdish N."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Market-orientated perspective"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing
2
Marketing management
2
Marketing theory
2
Marketingmanagement
2
Marketingtheorie
2
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Lehrbuch
2
Case study
1
Fallstudie
1
Glossar enthalten
1
Glossary included
1
Textbook
1
Language
All
German
2
Author
All
Kotler, Philip
Chadraba, Petr
Sheth, Jagdish N.
Keller, Kevin Lane
2
Opresnik, Marc Oliver
2
Chernev, Alexander
1
Institution
All
Pearson Studium
1
Published in...
All
wi wirtschaft
Legends in marketing
17
wi - Wirtschaft
6
Legends in strategic marketing
5
Always learning
3
AMS review : official publication of the Academy of Marketing Science
2
Journal of marketing theory and practice
2
Journal of the Academy of Marketing Science
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
Pearson one series
2
wi / wirtschaft
2
Competitive strategic management
1
Does marketing need reform? : fresh perspectives on the future
1
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
1
H2H Marketing : Case Studies on Human-to-Human Marketing
1
Handbook of relationship marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of macromarketing
1
Journal of marketing
1
Journal of marketing theory and practice : JMTP
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marketing : a Marketing Centrum OPK Kft. folyóirata
1
Marketing theory
1
McGrawHill education
1
Pearson Global edition
1
Pearson one
1
Prentice Hall marketing
1
Review of marketing research
1
Springer Business Cases
1
The Prentice Hall series in marketing
1
The Prentice-Hall series in marketing
1
The SAGE handbook of social marketing
1
The development of marketing theory and its philosophical underpinnings
1
wi - Wirtschaft / Marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing-Management : Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Chernev, Alexander
; …
-
2023
-
16., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10013459247
Saved in:
2
Marketing-Management : Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Opresnik, Marc Oliver
-
2017
-
15., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10011850131
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->