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person:"Kotler, Philip"
~language:"eng"
~person:"Backhaus, Klaus"
~person:"Chadraba, Petr"
~person:"Sheth, Jagdish N."
~subject:"Internationales Marketing"
~subject:"Konsumentenverhalten"
~type:"book"
~type_genre:"Festschrift"
~type_genre:"Handbook"
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Internationales Marketing
Konsumentenverhalten
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Kotler, Philip
Backhaus, Klaus
Chadraba, Petr
Sheth, Jagdish N.
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
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A tribute to Jagdish N. Sheth
Parvatiyar, Atul
(
ed.
);
Sheth, Jagdish N.
(
honouree
)
-
2021
Persistent link: https://www.econbiz.de/10012549163
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2
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
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